Getting a ton of traffic to your website doesn’t mean much if your visitors don’t do whatever it is you’d like them to.

Whether your goal is to build your newsletter-subscription list, sell more products or services, etc, you have a website for a reason!

In reality, however, it can often prove to be very difficult to convince your visitors to do any of these things — not least because we’re all still a little skeptical from time to time!

Having a successful website depends on establishing trust with your visitors — and social proof, like testimonials, can often help by increasing credibility, which in turn encourages both adoption and acceptance.